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Webhook event triggered when a call is successfully booked in iClosed.io.


Overview

The Call Booked webhook is triggered whenever a call is successfully scheduled and booked in your iClosed.io account. This event provides comprehensive details about the booked call, including event information, invitee details, and scheduling data.


Event Details

PropertyValue
Event TypecallBooked
TriggerWhen a call is successfully booked through any booking channel
PayloadComplete call booking information with event and invitee details

Webhook Payload

The HTTP body is a single JSON object (not an array). It contains detailed information about the booked call:

{
  "event_type": {
    "uuid": 2,
    "kind": "Round Robin",
    "slug": "strategy-call",
    "name": "Strategy intro call",
    "duration": 30,
    "durationUnit": "MINUTES",
    "owner": {
      "type": "closer"
    },
    "type": "STRATEGY_EVENT"
  },
  "event": {
    "uuid": 168,
    "closerId": 5,
    "closerName": "Jamie Alvarez ",
    "closerEmail": "jamie.alvarez@example.com",
    "closerTimezone": "Asia/Karachi",
    "assigned_to": {
      "1": "Jamie Alvarez "
    },
    "extended_assigned_to": {
      "1": {
        "name": "Jamie Alvarez ",
        "email": "jamie.alvarez@example.com",
        "primary": true
      }
    },
    "utc_start_time": "2026-04-09T10:30:00.000Z",
    "utc_end_time": "2026-04-09T11:00:00.000Z",
    "start_time": "2026-04-09T10:30:00.000Z",
    "start_time_pretty": "03:30PM - Thursday, April 9, 2026",
    "invitee_start_time": "2026-04-09T10:30:00.000Z",
    "invitee_start_time_pretty": "03:30PM - Thursday, April 9, 2026",
    "end_time": "2026-04-09T11:00:00.000Z",
    "end_time_pretty": "04:00PM - Thursday, April 9, 2026",
    "invitee_end_time": "2026-04-09T11:00:00.000Z",
    "invitee_end_time_pretty": "04:00PM - Thursday, April 9, 2026",
    "created_at": "2026-04-09T09:15:39.003Z",
    "location": "+1 415 555 0192",
    "location_type": "phone",
    "eventLink": "https://app.iclosed.io/e/acme/strategy-call",
    "callPreviewId": "call_esiPJQAfxjJw",
    "type": "STRATEGY_CALL",
    "canceled": false,
    "canceler_name": null,
    "cancel_reason": null,
    "canceled_at": null,
    "old_start_time": null,
    "rescheduleLink": "https://app.iclosed.io/reschedulings/call_esiPJQAfxjJw",
    "cancelLink": "https://app.iclosed.io/cancellations/call_esiPJQAfxjJw",
    "setter": {
      "name": "Riley Chen",
      "firstName": "Riley",
      "lastName": "Chen",
      "email": "riley.chen@example.com",
      "setBy": {
        "firstName": "Riley",
        "lastName": "Chen",
        "email": "riley.chen@example.com"
      }
    }
  },
  "contactFields": {},
  "invitee": {
    "uuid": 239,
    "previewUrl": "https://app.iclosed.io/app/global-data/contacts?preview=contact_We1Ztdhvcii0",
    "ip_address": "::1",
    "callPreviewId": "call_esiPJQAfxjJw",
    "first_name": "Morgan",
    "last_name": "Lee",
    "name": "Morgan Lee",
    "email": "morgan.lee@example.com",
    "text_reminder_number": "+1 415 555 0192",
    "timezone": "Asia/Karachi",
    "created_at": "2026-04-09T09:15:39.003Z",
    "is_reschedule": false,
    "reschedule_reason": "First booking (not a reschedule)",
    "reschedule_by": null,
    "canceled": false,
    "canceler_name": null,
    "cancel_reason": null,
    "canceled_at": null
  },
  "questions_and_answers": [
    {
      "question": "Email Address",
      "answer": "morgan.lee@example.com"
    },
    {
      "question": "Phone Number",
      "answer": "+1 415 555 0192"
    },
    {
      "question": "Full Name",
      "answer": "Morgan Lee"
    },
    {
      "question": "Goals for the next 90 days",
      "answer": "We need to cut demo no-shows by half this quarter."
    },
    {
      "question": "Check box",
      "answer": "1, 3"
    },
    {
      "question": "Internal reference code",
      "answer": 123
    },
    {
      "question": "Date and Time",
      "answer": "2026-04-10T09:14:00.000Z"
    },
    {
      "question": "Team size (people)",
      "answer": 123
    },
    {
      "question": "New Multi Select",
      "answer": "b"
    },
    {
      "question": "Disqualify",
      "answer": "No"
    }
  ],
  "questions_and_responses": {
    "1_question": "Email Address",
    "1_response": "morgan.lee@example.com",
    "2_question": "Phone Number",
    "2_response": "+1 415 555 0192",
    "3_question": "Full Name",
    "3_response": "Morgan Lee",
    "4_question": "Goals for the next 90 days",
    "4_response": "We need to cut demo no-shows by half this quarter.",
    "5_question": "Check box",
    "5_response": "1, 3",
    "6_question": "Internal reference code",
    "6_response": 123,
    "7_question": "Date and Time",
    "7_response": "2026-04-10T09:14:00.000Z",
    "8_question": "Team size (people)",
    "8_response": 123,
    "9_question": "New Multi Select",
    "9_response": "b",
    "10_question": "Disqualify",
    "10_response": "No",
    "Email Address": "morgan.lee@example.com",
    "Phone Number": "+1 415 555 0192",
    "Full Name": "Morgan Lee",
    "Goals for the next 90 days": "We need to cut demo no-shows by half this quarter.",
    "Check box": "1, 3",
    "Internal reference code": 123,
    "Date and Time": "2026-04-10T09:14:00.000Z",
    "Team size (people)": 123,
    "New Multi Select": "b",
    "Disqualify": "No"
  },
  "tracking": {
    "first_utm_term": "strategy consultation",
    "first_utm_source": "google",
    "first_utm_medium": "cpc",
    "first_utm_content": "hero_cta_variant_b",
    "first_utm_campaign": "q2_2026_demo_requests",
    "utm_term": "sales scheduling software",
    "utm_source": "linkedin",
    "utm_medium": "paid_social",
    "utm_content": "carousel_ad_3",
    "utm_campaign": "b2b_outbound_apr",
    "utmKey_0": "gclid",
    "utmValue_0": "EAIaIQobChMIexampleValue123",
    "utmKey_1": "li_fat_id",
    "utmValue_1": "a1b2c3d4-e5f6-7890-abcd-ef1234567890",
    "utmKey_2": "referrer_domain",
    "utmValue_2": "newsletter.partner.io",
    "utmKey_3": "landing_path",
    "utmValue_3": "/events/strategy-call",
    "utmKey_4": "experiment_id",
    "utmValue_4": "exp_booking_flow_v2"
  },
  "call_booked_from": "PUBLIC_SCHEDULER",
  "externalIntegrationData": {
    "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/146.0.0.0 Safari/537.36",
    "referrerUrl": "https://app.iclosed.io/e/acme/strategy-call",
    "sessionId": "f3ac02ab-f154-4e9c-a96f-7edb9ada61b4"
  },
  "hookType": "Call booked"
}

Key Fields Explained

Event Type Information

The event_type object contains configuration details for the event type:

FieldDescription
uuidUnique identifier for the event type
kindBooking strategy (e.g., "Round Robin", "Direct Assignment")
slugURL-friendly event name
nameDisplay name of the event
durationCall duration in the specified unit
durationUnitTime unit (MINUTES, HOURS)
owner.typeType of owner (closer, setter, etc.)
typeEvent category (STRATEGY_EVENT, DISCOVERY_EVENT, etc.)

Event Details

The event object contains specific call instance information:

FieldDescription
uuidUnique call identifier
assigned_toSimple assignment mapping
extended_assigned_toDetailed assignment info with name, email, and primary flag
utc_start_time / utc_end_timeUTC timestamps for the call
start_time / end_timeLocal timezone timestamps
start_time_pretty / end_time_prettyHuman-readable time formats
invitee_start_time / invitee_end_timeTimes from the invitee's perspective
typeCall type (STRATEGY_CALL, DISCOVERY_CALL, etc.)
locationMeeting URL or location
canceledWhether the call has been cancelled
setterInformation about the setter assigned to the call

Invitee Information

The invitee object contains details about the person who booked the call:

FieldDescription
previewUrlDirect link to view the contact in iClosed.io
uuidUnique invitee identifier
nameFull name of the invitee
emailInvitee's email address
text_reminder_numberPhone number for SMS reminders
timezoneInvitee's timezone
created_atWhen the invitee record was created
canceledWhether the invitee has cancelled

Questions and Responses

FieldDescription
questions_and_answersArray format of booking form responses
questions_and_responsesObject format with question/response pairs and direct key-value mapping

Tracking Information

The tracking object contains UTM parameters and attribution data, including current UTM values, first-touch attribution (first_utm_*), and custom tracking parameters (utmKey_0 through utmKey_4).


Call Types

Strategy Calls

  • Purpose: Sales strategy and qualification calls
  • Duration: Typically 15–30 minutes
  • Owner: Usually a closer or sales representative

Discovery Calls

  • Purpose: Initial discovery and qualification
  • Duration: Typically 15–30 minutes
  • Owner: Usually a setter or SDR

Other Call Types

  • Consultation Calls – Expert advice sessions
  • Demo Calls – Product demonstrations
  • Follow-up Calls – Post-meeting discussions

Use Cases

This webhook is useful for:

  • CRM Integration – Create or update records in your CRM system
  • Calendar Synchronization – Add events to team calendars
  • Notification Systems – Send confirmations to team members
  • Analytics Tracking – Monitor booking patterns and conversion rates
  • Workflow Automation – Trigger follow-up actions based on call bookings
  • Reporting – Track booking metrics and team performance
  • Customer Communication – Send personalized confirmation emails

Response Requirements

Your webhook endpoint should:

  • Return a 2xx status code to acknowledge receipt
  • Respond within 5 seconds to avoid retries
  • Handle duplicate events (idempotency)
  • Log the call uuid and invitee information for debugging
  • Consider timezone differences when processing timestamps

Best Practices

  1. Timezone Handling – Always use the provided timezone information when displaying times
  2. Duplicate Prevention – Use the call uuid to prevent duplicate processing
  3. Assignment Tracking – Monitor the assigned_to field for team notifications
  4. Cancellation Status – Check the canceled flags before processing
  5. Contact Linking – Use the previewUrl to link back to the contact record
  6. Reminder Setup – Use text_reminder_number for SMS reminder systems
  7. Tracking Attribution – Preserve UTM data for marketing attribution